Programme: Erasmus+, Key Action 1: training course
Venue: Viljandimaa, Estonia
Dates: 17—25 April 2022
National team size: 2 participants
Please read the info-pack.
Participants’ fee: €30/participant
Hosting organisation: NOORED UHISKONNA HEAKS
Project description:
This training course is based partly on non-formal education and partly on the principle of apprenticeship and hands-on. Nowadays it is vital for youth and youth-based civil society organisations to grasp how social media works, not only because it is a free promotional tool for one’s activities and projects, but also because it is today the most powerful existing tool for activating communities behind a cause.
The course itself will present to participants the basics of communication, public communication, influence, persuasion and rhetoric and how this applies to social media and communicating one’s messages and values to the wider public. Will look into the sociology and psychology of mass-communication, as well as analysing the most recent existing movements which widely used social media and how it proved to be essential for its success. Taking a look at the Pro-Democracy movement of Hong Kong, Tahrir Square in Egypt, Euromaidan in Ukraine (Also analysing how opponents to these movements in turn learnt to use social media).
Most important of all this course includes very strong elements of practice and hands-on where everything that was learned during the sessions can be put into practice, developing a social media strategy and implementing it under the support and coaching of two international trainers. This is why we are looking for youth workers, young activists, members of youth organisations who may be having difficulties putting their work and values on the agenda of the wider public and would like to
learn.
Training Programme intends to achieve the following objectives:
● Develop bases on communication, public communication, influence, persuasion and rhetoric and how this applies to social media and how messages and values are transmitted to the general public and audience;
● Develop the skills and abilities of youth workers to support the active participation of young people in the context of the local communities, through the use of instruments and methods of social media.
● Examine the possibilities for use of social media for youth activism;
● Reflect on the non-formal education, of its methods and the applicability of them within social networks;
● Develop creative and attractive ways to leverage social media for youth activism, with particular attention to civil engagement;
● Identify opportunities for engagement of local communities and design and develop action plans for the use of social media in the local contexts of reference.
TARGET GROUP
● Youth trainers/workers
● Youth trainers/workers who are actively working with young people as a professional or on the voluntary basis
● Youth Leaders working in local communities
